Dentist Practice Management Economics Consultant on Marketing Invisalign Solution in Your Practice
In this article, dentist practice management economics consultant Ed O’ Keefe will show you the marketing strategies to promote the Invisalign solution in your practice. Invisalign is given to patients who need whiter, stronger teeth. So, how do you market Invisalign in your practice and attract more patients to accept this solution? The dentist practice management economics consultant will give you the marketing strategies to promote this solution to your dental patients, and at the same time the dentist practice management economics consultant will also define each marketing strategy for you as well. Market this solution to your patients, first, through your staff; and second, through conducting Invisalign Open House.
Marketing Strategy # 1: Have The Right Staff In Your Practice
The dentist practice management economics consultant would advise you to have a staff that’s trained enough to talk to patients who express their interest in having straighter, more attractive teeth, and also help ask people identify their problem at the same time. For us, what we do is we ask our patients this question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give us various answers. Then we ask them this follow-up question: “What would make it a 10?”. As a dental team, we listen to their answers: we take down notes, and through this we can create a good package of information and give it back and sell the treatment to our patients. The staff should also share to the patients the benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!
Marketing Strategy # 2: Conduct Invisalign Open House
The dentist practice management economics consultant would advise you to conduct Invisalign Open House. There are two things that you should always remember here:
1) Market your Invisalign day appropriately:
The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (once a week for the first three weeks to promote it).If you want to go with e-mails, go and send out e-mails. If you have phone numbers, either you’re going to physically call everybody, or just do voice broadcasting, which will go out to every single home and it will share with people the details and where to call.
2) Have two schedules for the event, instead of just one:
By having two schedules for the event, one thing is that you can use the same marketing dollar to promote both events. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. Open up a dual option for the people, and they can choose more dentistry in your practice.
These are the things that the dentist practice management economics consultant would advise you to help you strategically market Invisalign to your dental patients in your practice. The more Invisalign patients you have in the business, the more referrals they will give you, and also they choose more cosmetic dentistry, which is a plus factor for you in your business!
By: Darcy Juarez
About the Author:
Marketing Strategy # 1: Have The Right Staff In Your Practice
The dentist practice management economics consultant would advise you to have a staff that’s trained enough to talk to patients who express their interest in having straighter, more attractive teeth, and also help ask people identify their problem at the same time. For us, what we do is we ask our patients this question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give us various answers. Then we ask them this follow-up question: “What would make it a 10?”. As a dental team, we listen to their answers: we take down notes, and through this we can create a good package of information and give it back and sell the treatment to our patients. The staff should also share to the patients the benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!
Marketing Strategy # 2: Conduct Invisalign Open House
The dentist practice management economics consultant would advise you to conduct Invisalign Open House. There are two things that you should always remember here:
1) Market your Invisalign day appropriately:
The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (once a week for the first three weeks to promote it).If you want to go with e-mails, go and send out e-mails. If you have phone numbers, either you’re going to physically call everybody, or just do voice broadcasting, which will go out to every single home and it will share with people the details and where to call.
2) Have two schedules for the event, instead of just one:
By having two schedules for the event, one thing is that you can use the same marketing dollar to promote both events. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. Open up a dual option for the people, and they can choose more dentistry in your practice.
These are the things that the dentist practice management economics consultant would advise you to help you strategically market Invisalign to your dental patients in your practice. The more Invisalign patients you have in the business, the more referrals they will give you, and also they choose more cosmetic dentistry, which is a plus factor for you in your business!
By: Darcy Juarez
About the Author:
Visit www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.