HEALTHY LIVING TIPS

 

Dental town adviser Ed O’ Keefe will show you how to market Invisalign to dental patients. Invisalign is a solution for patients who need whiter, stronger teeth. How do you market Invisalign in your practice? And how do you attract more patients to accept Invisalign cases? The dental town adviser will give you some points on how to market this solution successfully. The dental town adviser will also define each strategy as well.

 

For the dental town adviser, the best way to market Invisalign solution to patients are primarily, through your staff; and next, through conducting Invisalign Open House.

 

Have The Right Staff:

The dental town adviser would advise you to have a staff that’s trained enough to talk to every patient who express their interest in having straighter, more attractive teeth, and also trained enough to help ask people identify their problem at the same time. For us, we ask our patients: “On a scale of 1 to 10, how would you rate your smile?”. After they answer the question, we would ask them: “What would make it a 10?”. Then we listen to their answers, take down notes and through this we can create a good package of information and give it back and sell the treatment. It would be best that the staff also know the benefits of the solution for the patients; it’s invisible, removable and it allows people to have more confidence! Then the staff will share such knowledge to anybody patient interested in the treatment.

 

Conduct Invisalign Open House:

 

For the dental town adviser, conducting an Invisalign Open House would be very helpful. For this, you should:

1) Market your Invisalign day appropriately.

 

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If you like e-mails, you should definitely go and just send out e-mails. If you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

 

2) Have two schedules for the event, instead of having just one.

 

Have two schedules for the event that you will hold. The reason for this is that you can use the same marketing dollar to promote both events, and that’s one thing. Another thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option for the people, and enable them to choose more dentistry at the same time.

 

These are the strategies that the dental town adviser would give you to help you market Invisalign successfully in your practice. If you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry!

By: Darcy Juarez

About the Author:

FREE SELF TEETH WHITENING

 

In this article, hispanic advertising for dental practices consultant Ed O’ Keefe will show you how to market Invisalign in your hispanic dental practice. Invisalign is a solution promoted for patients who need whiter, stronger teeth. But how do you market Invisalign in your hispanic dental practice? Or how do you attract more patients to accept Invisalign cases in the practice? The hispanic advertising for dental practices consultant will give you the strategies to market this solution to your dental patients, and at the same time the hispanic advertising for dental practices consultant will also define each strategy as well. The best way to market this solution to patients are first, through your staff; and second, through conducting Invisalign Open House.

 

Have The Right Staff In Your Practice:

First, the hispanic advertising for dental practices consultant would advise you to have a staff that’s educated and trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem at the same time. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, asks every patient who walks through the door (and who becomes a new patient) a “magic” question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give her various answers. Then she asks them: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the benefits of the solution; it’s invisible, removable and it allows more people to feel more confident!

 

Conduct Invisalign Open House:

 

Second, the hispanic advertising for dental practices consultant would advise you to conduct Invisalign Open House. When you think about conducting an open house, there are two things that you should always remember:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

 

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. With this, you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry in your practice.

 

These are the things that the hispanic advertising for dental practices consultant would advise you to help you market Invisalign to your dental patients successfully. If you have a lot of Invisalign patients in your dental practice, they refer more than traditional patients do, and also choose more cosmetic dentistry!

By: Darcy Juarez

About the Author:

FREE SELF TEETH WHITENING

In dental advertising, Invisalign is being promoted as a solution for patients who need to have whiter, stronger teeth. How do we market Invisalign in dental advertising? How do we attract more patients to accept Invisalign cases in dental advertising? This article will show you the ways on how to market this solution to your patients appropriately.

By far, the best way to market this solution to dental patients in dental advertising are in 2 ways:

through your staff;

through conducting Invisalign Open House

Through Your Staff:

In promoting Invisalign in dental advertising, your staff has to be educated and trained enough to talk to every single patient who express interest in having straighter, more attractive teeth, and also to help ask people identify their problem. In our practice, we ask our patients a question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then the next question we ask them is: “What would make it a 10?”. And we, as a dental team, listen to them. The moment they start talking about how they like to have straighter, whiter teeth, we take down notes and through this we can create a good package of information and sell back the treatment to the patients. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces. And they should share these core benefits to the patients.

Invisalign Open House:

The next thing to do in marketing Invisalign in dental advertising is to do the Invisalign Open House. When you think about conducting an open house there are two things that you should follow:

Strategically Market Your Invisalign Day:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it. You need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is this: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, then just send out e-mails to your patients; and if you have phone numbers, you can do two things: either you’re going to physically call everybody, or just do voice broadcasting (which will go out to every single home and it will share with people the details and where to call).

Have Two Schedules For The Event:

The reason for having two schedules for the event is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to make it on a Saturday between 10:00 and 1:00. By doing this, you’re going to open up a dual option where people can choose more dentistry.

So, these are the things that you need to remember to market Invisalign to your patients in dental advertising. Take note: if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry in your practice!

By: Ed O’Keefe

About the Author:

SELF TEETH WHITENING

Like any other kind of treatment, dental or orthodontic treatment needs to have well-experienced specialists who can serve and assist patients with their needs. There are 3 things that a person should consider if he or she wants a dentist who will be able to do the best job possible throughout the treatment:

 

First tip is that you should know what to look for a dentist – this should be done even before an emergency happens; there are different things that you have to consider when it comes to finding the best dentist, such as location, professional qualifications, personal comfort, cost and emergency care. It is very important to choose a dentist that will be located near your place or location. Through this, it will be easier to go to the clinic as well as to schedule a consistent visit with your orthodontist.

It is also important to consider the cost of the treatment; try to ask first if there are different types of payment that are accepted by the clinic – either plans, credit cards, etc. Insurance should also be considered so that you will be able to know if you can use the insurance that you have. It is also helpful if you will estimate the costs of regular procedures so that you will be able to have an idea if you can save money. 

Next will be about the relationship between the patient and the dentist – this is very important since you will be consulting with the orthodontist every now and then. It is very significant to have a comfortable relationship with your dentist so that it will be easy for you to ask questions regarding your treatments. It will not be hard for a patient to tell and express whatever that he/she feels about anything that concerns this orthodontic cure.

Professional qualifications are another factor to consider – you have to know the training as well as the guidance of this dentist’s clinic. It is noteworthy to ask different things first about the policies or guidelines when it comes to different aspects of orthodontic treatment – this is to ensure the patient’s safety.

When it comes to emergencies, one should always remember that a dentist must be easy to reach and accessible at any time. We never know when an urgent situation will will happen so it is best to have a contact number with the orthodontist.

Second tip, is about how to find a dentist through asking some people you know. It is very helpful if you will ask opinions from some family members or friends because they will be able to give you information about their dentists or someone they know. You can also ask your previous dentist or even a doctor since they may know someone that they can recommend to you. Calling some hospitals, insurance company (dental), dental association or even a dental school will also help you a lot. They have information about some reliable and well-qualified dentists in your area.

Third and last tip is taking dental schools into consideration – you will be able to search for highly-qualified dentists through the schools were they took up their trainings. These schools from different states can provide you an idea of who is the best in this practice.



By: Robert

About the Author:

FREE AT HOME TEETH WHITENING

In this article, dentist practice management economics consultant Ed O’ Keefe will show you the marketing strategies to promote the Invisalign solution in your practice. Invisalign is given to patients who need whiter, stronger teeth. So, how do you market Invisalign in your practice and attract more patients to accept this solution? The dentist practice management economics consultant will give you the marketing strategies to promote this solution to your dental patients, and at the same time the dentist practice management economics consultant will also define each marketing strategy for you as well. Market this solution to your patients, first, through your staff; and second, through conducting Invisalign Open House.

Marketing Strategy # 1: Have The Right Staff In Your Practice

The dentist practice management economics consultant would advise you to have a staff that’s trained enough to talk to patients who express their interest in having straighter, more attractive teeth, and also help ask people identify their problem at the same time. For us, what we do is we ask our patients this question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give us various answers. Then we ask them this follow-up question: “What would make it a 10?”. As a dental team, we listen to their answers: we take down notes, and through this we can create a good package of information and give it back and sell the treatment to our patients. The staff should also share to the patients the benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!

Marketing Strategy # 2: Conduct Invisalign Open House

The dentist practice management economics consultant would advise you to conduct Invisalign Open House. There are two things that you should always remember here:

1) Market your Invisalign day appropriately:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (once a week for the first three weeks to promote it).If you want to go with e-mails, go and send out e-mails. If you have phone numbers, either you’re going to physically call everybody, or just do voice broadcasting, which will go out to every single home and it will share with people the details and where to call.

2) Have two schedules for the event, instead of just one:

By having two schedules for the event, one thing is that you can use the same marketing dollar to promote both events. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. Open up a dual option for the people, and they can choose more dentistry in your practice.

These are the things that the dentist practice management economics consultant would advise you to help you strategically market Invisalign to your dental patients in your practice. The more Invisalign patients you have in the business, the more referrals they will give you, and also they choose more cosmetic dentistry, which is a plus factor for you in your business!



By: Darcy Juarez

About the Author:

TRY AT HOME TEETH WHITENING