HEALTHY LIVING TIPS

 

Getting in more patients in your dental practice can be quite a challenge for you as a dentist. What you always want to happen in your dental practice is to have a transition from getting less patients to getting more patients. Now, all you need to get this kind of transition in your dental practice is just a good “transition strategy”. Here are some good “transition strategies” for you in your dental practice.

 

Transition Strategy #1: Have A Constant Stream Of Specific High Quality Patients

 

For the first transition strategy in your dental practice, create a constant stream of specific high quality new patients. Attract the precise type of patients that you want to come into your dental practice, who accept your treatment recommendations (and if these patients refer as well), and this will be a good start for you in your dental business. Keep the flow of new fresh patients coming in to your dental practice to promote the growth of your dental business and have more patients as time goes by.

 

Transition Strategy #2: Reactivate Your Dental Patients

 

For the second transition strategy in your dental practice, go for the hidden goldmine in your dental practice to reactivate your dental patients. This hidden goldmine is the inactive and unfinished treatment base. What you should do is go after this hidden goldmine by: sending out 3 step to 4 step direct mail campaign; offering your patients credits towards any cosmetic dentistry (credit any kind of whitening,etc.); doing voice broadcast to your patients’ homes or phone calls (this always works tremendously); or going for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

 

Transition Strategy #3: Create A Referral System In Your Practice

 

For the third transition strategy in your dental practice, create a referral system in your practice. Create such a system that gets people to bring a flood of referrals to your dental practice. If the referral system is based on your own efforts, then you do not have a true system in place. In your dental practice, have a great referral system that is team-generated and team-oriented. The team has a responsibility and accountability for those results. Make sure to satisfy your dental patients with your services that you offer them. As they are satisfied with the services that you offer them, the big possibility is that they will refer you to their family and friends, and through this you will get in more patients to come into your practice.

 

Transition Strategy #4: Get Patients To Choose More Services From You

 

For the fourth transition strategy in your dental practice, get existing patients to choose more services from you. You see, whether you do an Invisalign, implants, veneers, TMJ…it really doesn’t matter. Contrary to what you think you know, dental patients really don’t know these treatments because they’re so busy dealing with their own lives. What I advise is for you to pick one or two of your services a month that you want to promote through your newsletter, postcard or e-mail. Remind your patients of the other services that you have in your dental practice, and you will get dental patients to choose more of your services, and also you get more word of mouth by just talking to your existing dental patients about the services that you have and the problems that they can solve. By doing this, existing patients will refer people more often.

 

As you go on with your dental practice, keep in mind these “transition strategies”, for they will help you in acheiving a constant flow of more patients in your practice. These strategies will also help you in promoting the growth and success of your dental practice as well.

By: Ed O’Keefe

About the Author:

AT HOME TEETH WHITENING

In dental advertising, Invisalign is being promoted as a solution for patients who need to have whiter, stronger teeth. How do we market Invisalign in dental advertising? How do we attract more patients to accept Invisalign cases in dental advertising? This article will show you the ways on how to market this solution to your patients appropriately.

By far, the best way to market this solution to dental patients in dental advertising are in 2 ways:

through your staff;

through conducting Invisalign Open House

Through Your Staff:

In promoting Invisalign in dental advertising, your staff has to be educated and trained enough to talk to every single patient who express interest in having straighter, more attractive teeth, and also to help ask people identify their problem. In our practice, we ask our patients a question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then the next question we ask them is: “What would make it a 10?”. And we, as a dental team, listen to them. The moment they start talking about how they like to have straighter, whiter teeth, we take down notes and through this we can create a good package of information and sell back the treatment to the patients. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces. And they should share these core benefits to the patients.

Invisalign Open House:

The next thing to do in marketing Invisalign in dental advertising is to do the Invisalign Open House. When you think about conducting an open house there are two things that you should follow:

Strategically Market Your Invisalign Day:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it. You need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is this: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, then just send out e-mails to your patients; and if you have phone numbers, you can do two things: either you’re going to physically call everybody, or just do voice broadcasting (which will go out to every single home and it will share with people the details and where to call).

Have Two Schedules For The Event:

The reason for having two schedules for the event is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to make it on a Saturday between 10:00 and 1:00. By doing this, you’re going to open up a dual option where people can choose more dentistry.

So, these are the things that you need to remember to market Invisalign to your patients in dental advertising. Take note: if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry in your practice!

By: Ed O’Keefe

About the Author:

SELF TEETH WHITENING